The veggie is a new lifestyle that includes plant-based wellness. It has become renowned as the 'green revolution' and is accepted as a consolidated trend. The plant-based wellness market is rising and is projected to reach $21.4 billion by 2027.
We all love plant-based skincare products. Looking for ‘natural’ and ‘cruelty-free’ on the label is crucial for most of us while buying products, especially cosmetics. Plant-based skincare concept is one of a kind for those who love organic products for their skin wellness.
It may be a bit expensive, but they are rich in essential vitamins and minerals. Nobody wants to compromise on skincare, so why not give plant-based products a shot that can offer many plant-based skincare benefits while being environmentally friendly? So, read on to find more about the trends spurring the power of plant-based products!

What is plant-based skincare?
You probably have come across several beauty products, self-proclaiming as 'organic' or 'all-natural.' However, are they really in line with their claim?
A plant carries dozens of phytonutrients varieties. The best plant-based skincare product is made using organic and fresh ingredients full of nutrients. As you eat different kinds of vegetables and fruits to get all the minerals and vitamins for your body, plant-based skincare brands aim to offer your skin nutrients straight out of plants with less harsh chemicals.
The ingredients included in plant-based wellness items are grown without synthetic pesticides or fertilizers and are cruelty-free, making them environmentally friendly. Plant-based beauty items tend to be gentle on the skin and address multiple skin issues.
Plants have been utilized for skincare for many years. It’s nothing new, but making this clean beauty movement is becoming a huge success and driving the plant-based wellness market.

Major Trends Driving the Plant-based Wellness Market
Vegan Probiotics
The beauty world sees a new trend vegan technology market with proven credentials to regulate the microbiome. Vegan probiotics are gentle and super mild on the skin. Vegan probiotics claim to resolve problems like sensitive skin, soothing irritations, and itching.
Since plant-based beauty products are 100% vegan, there is absolutely no involvement of animal by-products. Regular probiotics are known to clog pores and cause skin irritation.

Vegan & Clean Beauty
Clean Beauty means products offered by plant-based skincare brands are non-toxic, safe, and have transparent labeling. Vegan beauty cosmetics are made without ingredients of animal origin, and traditional materials of animal origin, like lanolin, honey, beeswax, elastin, collagen, etc., are replaced by materials derived from plants.
These are two fascinating concepts blended to create innovative formulations and synergies to drive the plant-based wellness market.

Solid Cosmetics
Solid cosmetics is also a plant-based wellness trend that presents a fascinating field for vegan products, including facial cleansers, shampoos, conditioners, and other products. Solid products can last long; they have zero plastic in some cases. Consumers are aware of sustainability; thus, they find beauty brands that use minimal plastic while manufacturing wellness products.

Ethical Consumerism – A Critical Plant-based Wellness Trend
According to a new study, “The market for vegan beauty products is booming because of the ever-growing consumer aversion to animal products, environmental and ethical-led reasons. There is a growing desire to purchase products that address the issue as mentioned above, without compromising quality, fueling the growth of the vegan beauty products market.”
People are adopting more vegan lifestyles, which encourages plant-based wellness brands to jump onto the plant-based wellness bandwagon. Today, buyers are preferring value over price'. Also, 'millennials' are willing to pay more for sustainable products, including plant-based beauty products. They are buying products that align with their ethical values.

Celebrity brands
Many celebrities drive the industry surrounding vegan or plant-based wellness products. You can find famous models, singers, and artists launching or endorsing cruelty-free cosmetic brands. They also promote care and love for animals. So, the celebrity factor is a trend that is ushering plant-based personal care market.

Final Words
As this blog has shown, the world of vegan and cruelty-free skincare is not as daunting as one may first perceive. Many brands are working to make a difference to the environment and the lives of innocent animals, and Vegan Beauty will undoubtedly be a standard for consuming cosmetic products in the future.
Moreover, following a healthy beauty routine with products that do not harm our skin is one of the main goals the consumer base wants to achieve. I would say, it's worth it; because it gives you a prettier you while no harm to your skin hair or health. Happy plant-based wellness!